Content Marketing World är världens största konferens om content marketing. Den äger rum i Cleveland, Ohio i september varje år.

Bloggen Toprank-blogg har skrivit ett bra inlägg som baseras på ett seminarium som hölls under konferensen med rubriken “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.”.

Vi på The Content Family har stor vana av att jobba med strategier för rörligt innehåll. Kontakta oss här om du vill veta mer.

12 Questions You Need to Answer to Launch a Video Strategy #CMWorld

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience.

For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa Mattson, Director of Marketing & Communications, shared how they’re winning at video during her Content Marketing World session “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.”

Läs hela artikeln här